If you are a business owner who is on a hunt for the best way to establish an online presence (without breaking the bank), you may have heard of WordPress. What started as a blogging tool, WordPress evolved into a powerful Content Management System (CMS) powering more than 40% of all the websites currently found on the world wide web (according to W3Techs). We may not be wrong in assuming that this open-source platform holds the lion’s share of the market.
Read on to know more about why WordPress is perfect for business websites.
Reasons Why You Should Use WordPress for Your Website
- It is free
You read it right – one of the most trusted CMS is free to download and use. For small business owners, WordPress is a godsend for two primary reasons:
- You don’t need to worry about the extra expenses.
- Time spend is exponentially lesser than building a website from scratch.
- Easily customisable
A large percentage of people that are currently using WordPress for their website needs have no coding skills to speak of. WordPress is the perfect platform for these groups since it has a wide host of plugins and themes to choose from, and many of them are free.
Themes can be easily adapted to your requirements via the options panel. You can alter the colour schemes, upload your company logo and create sliders.
Plugins are tools that add specific functionalities to your website. You can add complex features such as setting up an eCommerce website, creating reports and analytics, marketing tools, etc.
- SEO friendly
WordPress has SEO compliance built into its platform. This makes WordPress websites rank higher than other websites on the web. Here are the top reasons why:
- WordPress themes and plugins work together to provide a sleek and professional-looking website, which in turn provides a great user experience and decreased site bounce rate.
- You can create permalinks with keywords plugged in. this will also aid in improving your search rankings.
- WordPress automatically generates title tags and metadata. This makes it easier for search bots to understand and index your website.
- WordPress optimises images used in websites, either by providing an “alternative text” for each image (which helps search bots crawl your website) and resizes pictures (to prevent slow load speed).
- Certain plugins found in the WordPress repository helps you optimise the load speed. This makes search engines rank these websites higher.
- WordPress websites are 100% mobile responsive.
- Easy to manage
WordPress allows you to manage a large number of activities from the admin dashboard. This includes updating WordPress as well as protecting information from data breaches. You can also manage your website from your smartphone.
- Secure platform
The developers at WordPress take security very seriously. This is why they release frequent updates and security patches to provide their users with a secure platform to work on. Additionally, you can also opt to use security-based plugins to further safeguard your private data.
- Open-source
WordPress is an open-source platform. This means that anyone can access the source code in the WordPress Codex and add specific enhancements to the code. You can also extend and reprocess the code.
- Online support and community
WordPress has a well-developed support system and a large online community to assist its users. One can find solutions to any problem by either searching for a solution in the forums or by connecting with the support team. Moreover, WordPress regularly publishes blogs and guides that will steer users in the right direction.
As you understand now, WordPress is a nifty CMS platform that can create an extensive range of websites. WordPress keeps on evolving to tackle challenges faced by its users and help businesses achieve new heights.
