Rank higher and get new customers organically.
What is SEO?
Search Engine Optimisation is an approach employed in digital marketing by which a website attracts organic and unpaid traffic from the search engine results page. This is achieved by the use of some target keywords or phrases.
What are the important keywords in SEO?
SEO is based on the following parameters:
ALGORITHM
Search engines work on algorithms, and these lines of code compute the rank allocated to a website. Search engines have a plethora of conditions based on which they allocate authority to a page. And one of the important factors used is PageRank. The number of websites that link to your page increases your site’s ranking.
CRAWLING
Search engines use “spiders” or bots that crawl all the websites following links.
INDEXING
Search engines have indexes where they store the information that they collected during the spider crawl.
RANK
When a person types out their query in the search box, the search engine checks its repository to collect and display relevant web pages. The order is decided based on various factors.