DiscoverabilityWordPress is the widely used website platform in the world. It is easy to use, reliable, and has lots of marketing tools that make it the platform of choice by over 33% of the internet.
WordPress is not only for blogs. Nowadays, many small, medium, and large businesses are using WordPress to build their website. If you are planning to grow your business with WordPress, then it is certain that you are in good company. This blog discusses some of the specific strategies you can use to grow your business with WordPress.
Create your Blog
Several businesses use WordPress for their full site build-out, while others use WordPress for their blogging platform. Whatever the case may be, a Word Press blog can help accelerate the growth of your business.
However, simply starting a blog is not enough; instead, you need to lay out a blogging strategy and calendar. In your strategy, you need to pinpoint who it is you want to target and ask questions like:
- What do my customers look for?
- What all questions do my customers ask?
- What do I want to rank for in Google?
After determining your topics, you need to set a schedule and follow it. You should write a blog once per week, and publish it on time. In fact, a good blog can gradually bring in thousands of visitors to your website.
Install an SEO Plugin
Matt Cutts, the former head of the webspam team at Google, stated that WordPress is capable of automatically solving tons of SEO issues. While setting up your WordPress website, one of the first things you need to do is to install an SEO Plugin. A lot of SEO plugins are available today; you need to choose the right SEO plugins for your WordPress website in order to improve your site’s discoverability and ranking.
Use Contact Form Plugins
You should use the contact form Plugins for WordPress. A good contact form Plugin is capable of collecting a wide array of information from your potential customers. It is advisable to perform an “A/B test” and set up a contact form with minimal information required at first, and then after a month, swap it with a more detailed form. You will find more people filling out the form, however, those leads will be less qualified. You should always monitor the results and choose a form that is best for your business.
Create Landing Pages
It will be very difficult to get landing pages up quickly, especially if you are not a developer. Many a times, business owners have to turn to software for the sake of time. However, in the case of WordPress, this is not necessary. You can quickly build landing pages in WordPress and easily test campaigns, drive traffic from specific websites to specific pages and get hyper-targeted with your offering.
Track Your Analytics
Easy integration with a host of tools, including Google Analytics is another benefit you can enjoy by running your business on WordPress. Install the right WordPress Analytics Plugin and follow the steps. This will help you track your site visitors in a matter of minutes. It does not require any development skills.
Use Image Optimizer Plugins to Speed up Your Website
Even though, large images look great on your website, those images may take a long time to load for your website’s visitors. A slow page load time causes a greater number of visitors to leave your website instead of waiting for it to load. This sends a signal to Google that your website is not the best resource for its searchers.
Here, the WordPress Image Optimizer Plugins plays an important role. The plugin optimizes the images on your site to ensure that your page load time is quick.
Sell More Products
Expand your business by selling more products with WordPress. You need WordPress
E-commerce Plugins to sell digital or physical goods, affiliate products, and handle shipping all from one place.
Use Affiliate Links on your Website
Affiliate links can bring in revenue to your business, especially if you plan on bringing in large numbers of visitors to your blog. When you place an affiliate link on your website from Amazon, Audible, etc. Visitors may likely click your link and they are taken to the merchant’s website. This helps you to earn a commission that is usually a percentage of the sale. When you are writing a blog about social media tools, always make sure to add an affiliate link to one of the tools to the blog and earn a commission on anyone who purchases.
Create a Portfolio
Your potential customers want to see your past projects to make sure it falls in line with what they want for themselves. If you fail to showcase your work, then you will be missing out on a big chunk of business. WordPress lets you easily build your own custom portfolio. You must show your past projects, case studies, and results on a page and make sure to include a contact button.
Accept Payments on Your Website
WordPress integrates smoothly with almost all major payment processing software. You must build a page with a specific offering and allow your customers to pay or subscribe directly to your website.
Get More Social Shares
Lots of plugins are available for WordPress that help grow your social media following and increase social shares. If you want to expand your business, you must take advantage of some of these tools. When your social audience increases, the potential customers who are looking at your brand on a day-to-day basis will also increase. Make sure to use the social media share button to make content sharing easy, fast, and beautiful.
Show Your Customers that others are enjoying Your Products and Services
Your potential customers are always looking for social proof. They want to see whether your past customers are happy, whether other people are signing up for your service. So, try using Social Proof Plugins for WordPress to show your customer that others are using and enjoying your products and services. This in turn helps in increasing your conversions and getting more customers.
Embed Your Videos
Video marketing helps expand your business. It allows your customers to see from whom they are buying and what they are purchasing and can also provide entertainment and build trust. Once you have created videos for Facebook, Vimeo, YouTube, Twitter, Instagram, or any other major platform, you need to embed those videos right within your website. It is also possible to place educational videos on your blog, company overview videos on your about us page, or quick product demonstrations within your website’s main slider.
Conclusion
Setting up and starting a business is very challenging, especially for these budding business owners. However, with WordPress, these business owners no longer have to worry about issues that hinder their business performance. Instead, they can easily build their own responsive business website. All they have to do is, try using WordPress in the ways mentioned above, and start promoting their business offerings, right away.
