We design products that combine beauty with functionality.
Why is graphic design critical to a business?
A french quote attributed to Napoleon Bonaparte goes like this – A good sketch is better than a long speech. It would be unwise for any business owner to assume that their business will survive without good communications (particularly visual communication).
Graphics design doesn’t only provide aesthetics, it also communicates your brand’s message to the audience. Read on to know the top reasons why graphics play a huge role in the success of your business.
● The first impression decides matters for your prospects
When a person comes in contact with your brand (either through your website, business card, logo etc) the judgements that they make about your business will define how he/she will do their business with you.
● Consistent graphics creation increases brand reputation
If you create content that helps people solve their problems, they are more likely to come to you if a similar issue arises in the future as well. You can build brand awareness amongst your target audience when you consistently publish content that helps them.
● Clearer instructions
It has been proven that people learn better visually. Visual media such as infographics is the perfect solution to provide a summarised version of the information you want to convey.
● Highlights your brand identity
The colour schemes were chosen for your website or the fonts used is a subtle way of letting your audience know what your company stands for. Unusual fonts combined with bright colours paints a vastly different picture of your company; on the other hand, muted colours such as blues and greys tend to showcase you as a professional. A branding guide will help you to keep your image (and the brand story) intact without too many deviations.
Services We Offer
- Web designs, typography, visual arts, page layout techniques in websites.
- Corporate design, logos, branding, digital signage or environmental design, etc
- Designs for magazines, newspapers, books, etc.
- Billboards, advertisements, brochures, pamphlets, leaflets, flyers etc.
Our Process
Here are the main steps involved in the process of designing graphics:-
Gathering Information
The first step is all about gathering information. And that can happen only if our representative understands the client brief. Our manager will collect as much data as possible to ensure that the finished product fits the requirements.
Researching
Most people might consider this step rather tedious – but it provides our designers with a solid foundation needed to craft our designs. Some of the subjects we’ll cover are –
- Competitors
- Current market trends
- Evaluation of colour schemes and other design aspects
Preparing a Strategy
We now begin to formulate a strategy with the information we have collected. This will include prototypes that will go to our client for approval, strategy maps with our ideas and deadlines which we set to keep us accountable.
Developing Designs
This is one of the most exciting steps for our designers. Our team develops off of the mockup that was approved by the client and present 3 or more designs for their perusal.
Completing the Project
After we get a green signal from our customer we start its production – be it in print or web format.
